Deputy Information, Communications and Culture Minister Datuk Maglin Dennis D’Cruz said this week that more than 10 million people are expected to receive the 1Malaysia Privilege Card (KDR1M).
The card will entitle users to discounts of up to 50 per cent at more than 4,500 participating vendors nationwide with more signing up to the scheme every week.
The card will provide discounts for everything from hotels and restaurants to more medical clinic treatment and insurance cover.
“Discount cards already exist for the police, military and undergraduates. After this, we will issue the KDR1M, whereby all Malaysians can enjoy discounts when buying essential goods,” Maglin said.
Managed by Informasi Malaysia, its chairman Datuk Abd Rahman Manan said KDR1M would be launched by Prime Minister Datuk Seri Najib Razak soon after the mode of implementation and other criteria had been worked out.
“We have designed the discount card and will present it to the Prime Minister for his approval,” he said.
The scheme is all part of the wider initiatives that Najib’s Government has overseen – to implement a social policy that means no Malaysian gets left behind whatever their background.
Budget 2013 delivered measures to help ease the rakyat’s burden, including the Kedai Rakyat 1Malaysia (KR1M), 1Malaysia Clinics and many others.
Specific aid packages are tailored for everyone from the elderly, to children, to families or single parents, all looking to join in the national march to 2020.
Yet despite the social aid, Barisan Nasional has not neglected wider economic growth, offering truly competitive incentives to businesses.
The Prime Minister has often said if the nation is to reach fully developed nation status, everyone will have to rise to the occasion – not just a lucky few.
With more and more schemes like the KDR1M in place, Najib’s message of Promises Fulfilled rings truer with each day.