Lewis Hamilton to Build a Museum – of Himself
As the clock ticks down to the Malaysian F1 Grand Prix, one of the fastest men in Formula One is having a long think not about his future, but his past.
Mercedes driver Lewis Hamilton has decided that, aged just 28, the world is ready for a museum of his exploits.
“It was my dad’s idea,” he explains.
“At the moment, all of my trophies are in his loft. But we thought it would be cool to have somewhere for them, perhaps with one of the cars for every year I have driven. There’s no point in having them where no one can see them.”
But it’s not just a museum of his trophies…
“The small things matter, like my helmets, which I design,” he says. “They’re what people see, they have my blood, sweat and tears in them. And my memories.”
He is, simply, a master of the understated. The Choice wonders if there’ll be a scale model of his RM100 million bright red private jet he bought this winter?
L’Oreal and Estee Lauder Fight Over Adele’s Skin
Thankfully the fighting that the two cosmetics giants are doing is a little less sinister than the headline might suggest. The two companies are duking it out over a sponsorship deal with the singer – thought to be worth in the region of RM50 million.
Yet she’s not going to just roll over for the highest offer.
“Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music. The last thing she wants is a cheesy ad with a naff catchphrase,” said one source.
“They would have to be in keeping with her personality. It’s going to take a lot of persuasion to get her to agree but, right now, it looks as if she’s close to signing a deal.”
However, she hasn’t always been so keen on endorsements. Cast your minds back to 2011 when she said in an interview:
“It’s shameful when you sell out. It depends on what kind of artist you wanna be, but I don’t want my name anywhere near another brand.”
Unless of course there’s RM50 million involved.